At the US Open tennis tournament in New York, the presence of influencers and tennis etiquette rules are being hotly debated. This was reported by Qazaqyia.kz citing Associated Press.
According to the Associated Press, during the second-round match between Kazakhstan's Elena Rybakina and Spain's Jessica Bouzas Maneiro, a fan was captured taking a selfie while Rybakina was serving. This footage intensified discussions about etiquette issues at the tournament.
The mass presence of influencers at the tournament is also drawing attention. Some fans and experts worry that this could affect the traditional atmosphere of tennis matches. However, most organizers and players consider this new phenomenon normal.
In the early rounds, matches between Italy's Lorenzo Sonego and Germany's Alexander Zverev, as well as between Thailand's Mananchaya Sawangkaew and Canada's Leylah Fernandez, also attracted special attention. The match between Spain's Carlos Alcaraz and Portugal's Jaime Faria also drew spectator interest.
In its article, the Associated Press analyzes the changing tennis etiquette and new aspects of sports culture in the era of social media. The article's authors, Stephen Whyno and Brian Mahoney, note that the situation at the tournament reflects broader changes in the world of sports.
The US Open 2026 tournament continues, and the tennis world is seeking a balance between the presence of influencers and traditional etiquette.