Five years ago, wild antics in live broadcasts were perceived more as a local phenomenon and a reason for criticism of individual, overly outrageous bloggers. However, today the scale of the problem has finally gone beyond individual irresponsibility. This was reported by Qazaqyia.kz citing Kursiv Media.
Today, social networks feature profanity, staged kidnappings, nude dances, and public discussion of intimate details. In conditions where a significant share of the audience of popular platforms consists of minors, aggressive broadcasts have become a factor deforming teenagers' ideas about social norms.
The state's attention to the problem of trash streaming is not a spontaneous reaction, but part of a global conceptual shift. As President Kassym-Jomart Tokayev has repeatedly emphasized, the reforms being carried out in the country affect not only government institutions, but also the very worldview of citizens. Kazakhstan's status as a legal state, according to the Head of State, should be reflected not only on paper, but also in the daily lives of people, including their behavior in the digital space.
This ideological line was clearly outlined by the First Deputy Head of the Presidential Administration, Erlan Karin, commenting on strict measures against unacceptable behavior on social networks. He directly pointed out that today many social conflicts arise due to banal lack of culture and bad manners. When non-compliance with basic ethical norms and disrespect for each other become the "norm", the formation of a new public ethics becomes one of the most important tasks of our time.
The words are already backed by concrete actions of law enforcement agencies, which have shown that the Internet is no longer a zone free from laws and morality. To date, the police have moved from warnings to real punishments for authors of shock content: 29 people have been brought to responsibility in the form of fines, another 13 violators have been sent to arrest for a period of 5 to 20 days. At the same time, law enforcement officers use the practice of public disclosure: full names and nicknames of trash streamers are now openly named, depriving them of their usual online anonymity.
The severity of the measures taken is easily explained. Any public broadcast to which children have free access must have clear boundaries - exactly the same as those that have been working for decades on television, print media, and traditional public space.
Popular platforms such as TikTok and Instagram have long ceased to be platforms exclusively for adults. Today, they are the basic media environment for teenagers, and what is normalized on their smartphone screens today will become the foundation of their behavioral attitudes in society tomorrow. That is why the consistent cleansing of the information field from trash content authors is not a one-time action, but a systematic work to protect public morality and the safety of the younger generation.
And judging by the reaction of citizens, Kazakhs fully welcome and support the state's work on forming a new public culture.