Kazakhstanis are increasingly interested in their own history, culture, and traditions. Social media and users who clearly explain national heritage contribute to this. This was reported by Qazaqyia.kz citing Kursiv Media.
Professional kobyz player Olzhas Kurmanbek
@olzhas_qurmanbek – professional kobyz player Olzhas Kurmanbek shows that traditional music can sound modern and relevant. He performs famous world compositions and popular melodies on the kobyz, combining musical performances with picturesque landscapes of Kazakhstan. "I present the composition 'Avatar' performed on the kobyz. Listen to the combination of modern melody and the sound of the kobyz! 📍 See you at the concert on 06.06.26 at 19:00 in Astana, on the stage of Nomad City Hall! 🎟️ Link to tickets — in the profile," he wrote. Thus, users get acquainted with the national instrument and discover the beauty of various parts of the country.
Project Ult kazynasy
The project Ult kazynasy, @ult_kazynasy, introduces the audience to the rich cultural and historical heritage of Kazakhstan. The account authors – Nariman Karabalin, Bisultan Omirbaev, Bauyrzhan Tyleukhanov, and Adil Imantaev – talk about the linguistic features of various regions of the country and share interesting facts about rare words, dialects, and local expressions. In addition, creators regularly publish videos about the history of Kazakhstan, helping users better understand the traditions and features of different regions. In 2025, the project gained recognition from TikTok users, becoming the winner of the "Community Choice 2025" competition in the nomination "Best Author of Content about Culture."
Designer Elzat Mukash
@elzat.muqash designer Elzat Mukash talks about Kazakh architecture, historical sites, and the country's cultural heritage. In videos, he explains the meaning of architectural elements and shares little-known facts. The designer also raises the issue of national identity in the modern urban environment. The author believes that architecture is a reflection of society and influences the formation of people's worldview. In his opinion, the rapid development of cities should not lead to the loss of national style. Through examples from history, traditional life, and architecture, the blogger shows how national meanings can be reflected in modern spaces.
Blogger @nurqojadua
Blogger under the nickname @nurqojadua has been telling the audience about the culture, traditions, and attractions of Kazakhstan for six years. In his videos, he introduces users to historical facts, national customs, and promotes the Kazakh language. The peculiarity of his content is the ability to explain complex topics simply and engagingly. For videos, the author chooses plots inspired by historical events and current trends.
Artist Assel Sabyrzhankyzy
@assolyaa artist Assel Sabyrzhankyzy is known for her authorial technique Carpet Art, which combines traditional craftsmanship and contemporary art. In her works, she turns Kazakh carpets into unusual art objects, preserving traditional ornamentation. The carpets feature images of heroes of the Great Steppe as well as portraits of world celebrities, including Jennifer Lopez, Nicole Scherzinger, Jackie Chan, and Timbaland. This creative approach allows a new look at national art and shows how cultural heritage can organically exist in modern pop culture. Videos with Assel's works regularly garner millions of views, attracting attention from different countries. In 2026, she entered the global list The Discover List from TikTok, which unites 50 authors from around the world. Assel became the only representative of Kazakhstan in the selection and was noted in the Innovators category.
Creator Zhaks Mukhametzhanov
@zhaksouldombra creator Zhaks Mukhametzhanov popularizes the dombra through modern music, showing that the national instrument can sound organically in various genres. His account features covers of popular world and Kazakh compositions performed on the dombra, helping to introduce young audiences to traditional music through familiar melodies. Zhaks gained wide popularity on TikTok after performing one of Eminem's compositions on the dombra. The video quickly gained popularity and inspired the author to create a series of covers of hits. The musician himself became interested in the dombra in childhood when he entered a music school. Recently, the creator began recording covers of songs by popular Kazakh performers such as Kairat Nurtas, Roza Rymbaeva, and Madina Sadvakasova.