Tesla plans to wind down production of its Cybertruck electric pickup at its Texas plant around mid-2027. The company will free up capacity to increase production of the Cybercab robotaxi. This was reported by Qazaqyia.kz citing Kursiv Media.
Reuters reported the move, citing a statement from Elon Musk. Musk called the pickup "the best car Tesla has ever built" and the production halt "the end of an era."
Sales decline
Tesla began delivering the Cybertruck to customers in late 2023. At the time, Musk expected annual sales to reach 250,000 vehicles.
However, according to Kelley Blue Book data, 20,237 pickups were sold in the U.S. in 2025 — 48% fewer than in 2024, when the figure was 38,965 vehicles.
Expert opinion
"There is no point in continuing work if the company does not achieve its goals. Any sensible automotive expert would say the same," said Andy Palmer, former CEO of Aston Martin.
Model history
The pickup was unveiled in 2019. Its angular stainless steel body immediately sparked controversy, and the presentation was remembered for a failed strength test of the windows: after being struck by a metal ball, cracks appeared on two windows.
When deliveries began in 2023, Musk positioned the Cybertruck as a futuristic alternative to pickups from Ford and General Motors.