Target reported its second straight quarter of comparable sales gains on Wednesday. This was reported by Qazaqyia.kz citing Associated Press.
A merchandising overhaul under the retailer's new CEO is attracting more customers and boosting sales throughout its stores. Comparable sales — those coming from stores and digital channels operating for at least 12 months — rose 3.8% in the second quarter. The company also upgraded its annual profit and sales outlook.
Target is emerging from more than a year of weak or declining comparable sales. A 5.6% jump in the first quarter reversed a 3.8% decline in 2025. The second-quarter bump followed a 1.9% drop a year ago.
Target CEO Michael Fiddelke, a 20-year company veteran who became chief executive in February, said the latest quarter was "an important step forward in the plan we laid out earlier this year to open a new chapter of growth for Target."
Target also reported an increase in the number of customers going to its stores and shopping on its website from May through July.
"We're encouraged by the progress made so far, and we're also clear-eyed about the important work still ahead," Fiddelke said.
In March, Fiddelke unveiled a $6 billion plan to reverse Target's sales slump and to reclaim the retailer's reputation as a place to go for affordable yet stylish apparel and home goods.
More than half of Target's back-to-school merchandise is new, the company said. That includes a limited-time collection of teen and tween clothes, school supplies and accessories in pastel colors and floral prints from the women's lifestyle brand LoveShack Fancy. Target also collaborated with Hollister on a dorm decor collection.