How much do Kazakhs spend on beauty? The Bureau of National Statistics has published data on the annual income from beauty services. This was reported by Qazaqyia.kz citing Sputnik Kazakhstan.

Last year, the volume of services provided in the beauty industry in Kazakhstan amounted to 127.3 billion tenge. This figure indicates that the beauty industry has become an important part of the country's economy.

Breakdown of beauty services

The majority of this amount belongs to hairdressers. Specifically:

  • 01Hairdressing services - 67.5 billion tenge;
  • 02Cosmetic services, including manicure and pedicure - 7.5 billion tenge;
  • 03Other services provided by beauty salons - 52.3 billion tenge.

These data show that hairdressing services are the main source of income in the beauty industry. The share of cosmetic services is relatively small, but they also occupy their niche in the market.

Growth dynamics

Hairdressers' income increased by 5.3 percent compared to 2024. This growth indicates the stable development of the industry. Moreover, today the volume of hairdressing, beauty salon and cosmetology services in rural areas is increasing. This trend means that the beauty industry is expanding not only in cities but also in rural areas.

The growth in the total volume of beauty services reflects the growing interest of Kazakhs in their appearance. This, in turn, intensifies competition in the industry and contributes to improving the quality of services.

The data from the Bureau of National Statistics clearly show the contribution of the beauty industry to the economy. The volume of services in this sector is growing annually, which is associated with an increase in consumer demand in the country.

According to experts, the development of the beauty industry is directly related to the growth of the population's income level and a change in attitudes towards the quality of life. Kazakhs are paying more attention to their appearance and increasing their spending on beauty services.

This trend is expected to continue in the coming years. The development of the beauty industry creates new jobs and contributes to economic growth. In addition, the introduction of innovations and new technologies in the industry will further improve the quality of services.

The increase in Kazakhs' spending on beauty is an important indicator of the development of the consumer market in the country. The growth in the volume of services in this sector also contributes to the diversification of the economy.

More detailed information on income from beauty services can be obtained on the official website of the Bureau of National Statistics. These data allow assessing the development of the industry and forecasting future trends.

In conclusion, the beauty industry in Kazakhstan is developing dynamically. Last year's indicators demonstrate the significant contribution of the industry to the economy. Further growth in this sector is expected in the future.