Arsen Alaguzov, director of Shymkent Brewery and son of businessman Tursengali Alaguzov, said in an interview with Dinara Satzhan that when production and sales targets are met, he earns more than in Moscow, where he previously worked. This was reported by Qazaqyia.kz citing Kursiv Media.

"Here (the income of the brewery director - Kursiv) depends on production. If we meet the plan, there is an opportunity to earn more (than in Moscow - Kursiv), if the plan is underfulfilled, then the salary is without bonuses, that is, the bonus depends on the level of production... I also want to go into sales now... I know how sales work, I just don't fully understand how sales are structured now. I know I can contribute," he said in the interview.

The plant director noted that previously he did not "party" but worked. In particular, in Moscow, Arsen Alaguzov worked for 3.5 years at one of the large consulting companies. According to him, Tursengali Alaguzov gave his son one piece of advice when he became head of the Shymkent brewery: "don't be afraid of anything."

Arsen Alaguzov said that his father continued to control financial, production and logistics flows. The money invested in the plant, according to the director, has already partially paid off.

In 2025, Tursengali Alaguzov, in an exclusive interview with Kursiv, disclosed the terms of the deal to acquire the Shymkent Brewery. In February 2024, the businessman bought the enterprise from Timur Zhanabayev for 8 billion tenge.

Since then, Alaguzov has invested $40 million in the Shymkent Brewery. Of this amount, about $15 million went to the construction of new premises with an area of 20 thousand square meters, which housed warehouses and equipment, and the installation of utilities.

Another $7 million was spent on the construction of a new workshop for the production of soft drinks, including brands owned by his company Galanz Bottlers – "Maxi Chai" and others.

"Partially paid off. Partially we are still living – there is the concept of return on investment (ROI), that is, we will return what we invested. It's just not that simple – the beer business is not easy," said Arsen Alaguzov.

He believes that the brewery faces stiff competition from two major players in the Kazakh market.

"We have very big competitors, especially two beer giants that occupy about 80% of Kazakhstan's beer market... Three more or less local ones remain, including the Shymkent Brewery, we are the most Kazakh (brewery – Kursiv). There is no larger Kazakh one than us, and there are also small craft breweries, here in Shymkent too, in the north, but among the large ones, we are the most Kazakh," he said.

In his opinion, product sales determine production itself and the corresponding capacity utilization.

"We have to fight the giants because they have tons of money. They walk into a retail outlet and say: brother, I'll give you four refrigerators, I'll pay a thousand dollars to the owner of the outlet, don't let Maxi Chai and Shymkent beer in, and we fight them. We are always in a struggle. They have a lot of funds, we are still limited," he noted.

Arsen Alaguzov believes that the company should increase its share in the local beer market.

"How to understand? We have 20% on our own land, although 80% is held by two beer giants that have nothing to do with us. What do they do? They pay, okay, taxes, excise taxes, but then they take all the profit, and they have huge revenue, they take it for themselves," he said.

According to him, the company is trying to create more varieties of beer, but sales growth depends on the choice of the end consumer. At this point, he relies on Kazakhs, who, he hopes, will choose Shymkent beer or tea.

"But there is another point – the point of patriotism. After all, those who came from abroad don't care about our ordinary Kazakhs. They took the money, sent it to themselves, and we try to be socially responsible people. We try to help," he said.

Arsen Alaguzov noted that when managing the plant, he tries to negotiate and does not like to control people.

"I want to work on trust. If it works out – great, if not, then I will remove that person," he said, clarifying that he has already removed one person from the plant for "exceeding authority."

The brewery director also said that he has a normal attitude towards his father's words.

"I was not offended by him for saying to the whole country that I am a 'zalyotny' (a term implying a mistake). Why would I be offended by my decisions?" he said.

Arsen Alaguzov said that he did not communicate with his father for eight years.

"It (the period of no communication with his father – Kursiv) was eight years. We started communicating on April 17, 2024 – it was our first physical contact in eight years," he said.

Arsen Alaguzov previously lived in Canada and Russia (Moscow), changed his surname and changed it back.

"When we saw each other, I immediately told him: listen, I don't need your financial capabilities, which you have in principle, I don't need power from you. Just over eight years, I lost the feeling of having a father. I just wanted to feel what it's like to have a father, because it began to turn into some kind of self-doubt, some kind of denial," he said.

During visits to Almaty, Arsen Alaguzov would walk around and imagine an unexpected meeting with his father, which eventually happened by arrangement.

Arsen Alaguzov noted that the lack of communication was due to "beliefs and resentment" that he himself invented in his head. He coped with this through sports, which helped him a lot.

"I'm not saying that he (his father – Kursiv) is bad. He is peculiar. He is an excellent entrepreneur, businessman, he helps a lot of people, he is a caring person. There are just moments where there was a lack of upbringing, attention on his part, but I won't be offended," he said.

Arsen Alaguzov noted that he was touched by Tursengali Alaguzov's public words about him.

"God loves me, my mother, sister, everyone loves me. Even the fact that my father said that he and Amina are 'zalyotnye', I saw my son for the first time when he was two years old – he was in China then. But actually..." he said.