McDonald's is pushing to have artificial intelligence (AI) price your Big Mac. This was reported by Qazaqyia.kz citing Reuters.
According to a Reuters “Insight” piece, the company is taking steps to introduce a system that uses AI to determine prices automatically. The initiative is aimed at changing McDonald's approach to pricing.
The information indicates that the project envisions using artificial intelligence to set prices for popular items such as the Big Mac. Reuters published the material in its “Insight” format, highlighting McDonald's push to have AI price your Big Mac.
Further details, including the timeline of the project, the markets it covers, or specific technology partners, are not provided in the original.