Australian actress Cate Blanchett has introduced a free service, Human Consent Registry (HCR), to help people protect their name, likeness, voice and other personal data from being used by artificial intelligence (AI). This was reported by Qazaqyia.kz citing Kursiv Media.
Blanchett presented the project at the European Parliament in Brussels. According to the actress, in the era of rapid AI development, every person should decide for themselves whether their image can be used to train neural networks.
With HCR, users can allow or, conversely, prohibit companies from using their name, voice, appearance, movements and other features. In the future, the service is also planned to be expanded to protect copyrighted works, characters and brands.
"In the age of AI, your identity is your intellectual property, and every person has the right to decide how artificial intelligence can or cannot use it," Blanchett said.
This is not the first time the actress has spoken out against the uncontrolled development of AI. Last year, together with Paul McCartney, Tom Hanks, Ben Stiller and hundreds of other cultural figures, she called on US authorities not to weaken copyright protection for neural network developers.
Earlier, Kursiv LifeStyle reported that Hollywood actor Matthew McConaughey registered eight trademarks on memes featuring him at the US Patent and Trademark Office. According to the actor's lawyers, this was done to prevent his voice and image from being used to create deepfakes.