The Ministry of Health of Kazakhstan has developed new norms to combat intrusive marketing of unhealthy food. This was reported by Qazaqyia.kz citing Kursiv Media.
Proposed Changes
The proposed amendments will affect television and radio broadcasts, outdoor banners, and social media, where teenagers are most vulnerable to advertising from bloggers.
Products Under Scrutiny
The restrictions concern fast food, sugary drinks, and other food products high in sugar, salt, and fat.
Goal of the Initiative
Lawmakers aim to reduce the impact on the dietary preferences of the younger generation and to instill healthy eating habits in children from an early age.
However, specific implementation details and the exact norms developed by the ministry have not been disclosed.
Alignment with International Standards
It is reported that all innovations are developed in accordance with international standards and recommendations of the World Health Organization (WHO).
Statistics
According to research, about 23% of children aged 6 to 9 are overweight, and 6% are obese. Over 17.5% of adolescents consume energy drinks weekly.
Presidential Directive
Earlier, President Kassym-Jomart Tokayev instructed the government to address the issue of aggressive fast food advertising, noting that bad habits harm the health of young people and increase the burden on the healthcare system.
Existing Measures
Kazakhstan has already banned the sale of energy drinks to individuals under 21. Additionally, a new school nutrition standard has been in effect for a year, which includes reduced salt usage and an increased share of vegetables, fruits, and dairy products.
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