For several seasons in a row, fashion has been dominated by restraint: the old money aesthetic, calm outfits, and a wardrobe in shades of beige and gray. This style has an obvious advantage: everything matches everything. But there is also a downside: things begin to blend together, and the image loses its individuality. That is why fashion is turning back to color. This was reported by Qazaqyia.kz citing Kursiv Media.
There is no need to rebuild the entire wardrobe for this, of course. It is enough to add one bright item to a calm base, and the easiest way to do this is with outerwear. These are exactly the kind of items created by the Russian brand BRAND BRAMA, which was founded in September 2022 by Tatyana Bramaretskaya from Komsomolsk-on-Amur.
The designer combines Russian motifs with futurism, cyberpunk, and anime, for example, reinterpreting Gzhel in a cyberpunk style and turning a jacket into the main detail of an image.
The main task of noticeable outerwear is not to argue with the rest of the outfit but to complete it. Jeans, a turtleneck, and boots in calm tones remain the foundation, while a jacket with expressive finishing becomes the center of the image. For those accustomed to beige and gray, this is the simplest and safest way to bring color back into the wardrobe.
Outerwear is worn every day throughout the season, so a bright jacket does not sit in the closet until a special occasion but works constantly. BRAND BRAMA is betting on exactly this, which is why outerwear has become the brand's main direction. Since the brand's founding, Tatyana Bramaretskaya has developed more than 300 models of jackets, bombers, coats, and windbreakers, and each of them is capable of setting the tone for the entire image.
The brand's collections cover a wide range of styles. A la Russ turns to Russian aesthetics, Cyberslav and Cyberpunk offer futuristic images, Mad Max references the aesthetics of post-apocalypse, and Monohrom shows the more restrained side of the brand.
Such a choice allows one to move toward color gradually. For those who are still cautious with bright solutions, it is convenient to start with the monochrome line, then choose an item with one color accent, and only then move on to images where print and color play the main role. And for those who love bold things, the brand suggests immediately paying attention to jackets that are impossible not to notice.
BRAND BRAMA collections have already appeared on big catwalks. The brand showed its monochrome collection at Beijing Fashion Week, and part of the items remained there for an exhibition.
And in September 2026, at the Manege during Moscow Fashion Week, a show of the collection "Monochrome Amur" took place, accompanied by music created jointly with the label Karmahacker. For a young brand from Khabarovsk Krai, this is a serious achievement and a sign that its vision is interesting to a wide audience.
In 2025, BRAND BRAMA received the "Made in Russia" brand certificate in the "Reliability" category. This is a promotion program implemented by the Russian Export Center and the associated voluntary certification. It confirms the Russian origin of the products and their compliance with high requirements in one or several areas: quality, reliability, uniqueness, environmental friendliness, and organic origin.
For the buyer, such a certificate is a clear guide. BRAND BRAMA products are fully manufactured in Russia: from sketch and cut to sewing and packaging. Each jacket is sewn by hand and checked before shipping, so the bright design is backed by quality that withstands daily wear.
For buyers from Kazakhstan, BRAND BRAMA is an opportunity to be the first to appreciate Russian design that combines cultural roots with modern street fashion.
In Kazakhstan, the outerwear season lasts several months, so a jacket or coat is an item that others see very often. This is exactly where bright design works at full strength: one expressive item sets the tone for the entire image.
Tired of the usual restrained wardrobe? You can start changes with one item. A bright BRAND BRAMA jacket will bring color and mood back to the image, and the "Made in Russia" certificate will confirm that behind the bold design stands a reliable product.