Blurry selfies and random shots that look like they were taken by a child are appearing on brand accounts. This flash mob has been picked up by dozens of major companies worldwide, and now it has reached Kazakhstan. This was reported by Qazaqyia.kz citing Kursiv Media.
The 'movement' started with the Saudi women's clothing brand Sahaba Abaya. A photo of a boy appeared on its account, seemingly in a store fitting room. The photo was captioned with a meaningless set of letters. The brand owner's phone was indeed in the child's hands. They decided not to delete the post, and it unexpectedly got hundreds of times more views and likes than regular clothing photos. Subscribers left ironic comments like 'tell your mom to give a discount'.
The trend spread worldwide and reached Kazakhstan. In a country where children are historically treated with great love, such posts gather thousands of likes and enthusiastic comments.
Meanwhile, most of these photos are made with AI. Still, some Kazakhstanis question whether it is legal to publish children's photos for advertising purposes.
Earlier, Kursiv LifeStyle wrote that social media users are mocking the trend of summer tattoos.