As of September 1, John Ternus has become Apple's CEO, replacing Tim Cook, who led the company for 15 years. Cook will continue at Apple as executive chairman of the board. This was reported by Qazaqyia.kz citing Kursiv Media.
The company announced the leadership change in April, and today, September 1, it officially took effect.
Who is John Ternus?
Ternus has been with Apple since 2001. Before becoming CEO, he served as senior vice president of hardware engineering, overseeing development of key products including iPhone, iPad, Mac, Apple Watch, and AirPods. He also played a role in transitioning Mac computers to Apple's own processors.
Prior to Apple, Ternus worked as a mechanical engineer at Virtual Research Systems and graduated from the University of Pennsylvania with a degree in mechanical engineering.
Challenges Ahead
One of the new CEO's key tasks will be advancing artificial intelligence. Reuters notes that Ternus must close the company's gap in this area, especially after delays in updating Siri. Another challenge is restructuring supply chains amid US-China tensions.
Tim Cook's Legacy
Cook took over Apple in 2011 after Steve Jobs. During his tenure, annual revenue grew from about $108 billion to $416 billion, and market capitalization from roughly $350 billion to $4.5 trillion. As executive chairman, he will continue to focus on specific areas, including engagement with governments worldwide.
Upcoming Events
The first major Apple event under Ternus will be a presentation on September 9. The company is expected to unveil iPhone 18 Pro and iPhone 18 Pro Max, and may also showcase the first foldable iPhone Ultra.
Analysts estimate the foldable iPhone could cost between $2,000 and $2,500, with shipments potentially exceeding 17 million units by 2027. Exact specs and prices will be announced at the event.